Online Marketing Methods

Search Engine Marketing - Commonly known as PPC (Pay Per Click) SEM provides you an instant way of gaining visitors to your website but be careful as the money can soon mount up as you are paying for each and every your receive a visitor so making sure the phrases you are paying for is totally targeted to the page you are sending them to. ie. Google Adwords.

Banner and Link Advertising - Pay to have a banner and direct link placed on another website. Research what other types of websites your target customer base uses. Contact the owners of these websites and ask them if they could place a banner on their website for a monthly fee. You will find that websites which accept banner advertising have a page setup advertising the fact. The link is usually located at the very bottom of the homepage 'Advertise'. ie. Lilith eZine Advertising Opportunities.

Joint Ventures or Partnerships - Let's say you are a supplier of kitchens but you do not fit them. Why not contact the kitchen fitters in your area and do a deal where you advertise their fitting services on your website if they advertise your business on theirs. Maybe this is not the best example of a JV partnership but it gives you the general idea. HOWEVER WHEN LINKING BACK AND FORTH REMEMBER TO USE rel="nofollow" To learn why read The Importance of Non-Reciprocal Links.

Google Places - If you are a local based business then you need to make sure that your website is listed within the Google Places (or Google Maps as most people know it) section of the homepage.

Online Sponsorships - Sponsor an event or a charity in return the charity will be happy to provide your company with exposure on their website and exposure means brand awareness.

Social Media Marketing - With the massive following sites like Facebook and Twitter have it is a must that your business has an account. There is no cost involved, just a little of your time is needed. Building up a large following on both Twitter and Facebook can provide massive brand awareness. Do not use these sites to try and sell your services or products but use them to provide free information. Post links to the new articles you have written. Be informative not sales orientated. The idea behind using social media is that you want to make a name for yourself and seen as one of the experts within your industry. People might not need your product there and then but if they keep hearing your name you can be sure that you will be the first place they go to when they do require your service.

Online Press Releases / Newsletters - If you have some very interesting news about your business then getting a press release written and distributed is one of the best ways of getting the news out to the world. Maybe you have a new product launch or you are the only company within the UK who are able to supply the latest craze. If the news is good enough then spend a few quid and get your press release professionally written and distributed. You never know, you could even get a call from your local newspaper wanting to do a story on you. Building a newsletter and getting lots of people to read it is tricky, but worth doing.

Industry Related Blogs - Search for the top industry related blogs. Sign up and start contributing to the latest discussions. Again, do not try and sell but just provide advice, help people and join in the discussions. Once you have been a member of the forum and if you maintain an active presence, provide quality information then you will start to get asked for a quote.

Affiliate Programs - If you sell anything online then you should consider setting up your own affiliate system. This is where other people promote your business for you and in return they get a set percentage of any sale from people they have refered to your website. There are also well established affiliate networks you could look at.

Viral Video Marketing - With sites like YouTube viral video marketing has never been easier. We now have a free to use platform with millions of active viewers. The question is, how do you get a video to go viral? Viral meaning lots of people spreading the word about your video to lots of other people and so on. You need to create a video that includes an element of comedy. If something within a video is really funny or very unexpected then it will go viral a lot quicker. The video does not have to directly promote your company. As long as your brand is in the video somewhere then subconsciously it will stick in the back of peoples mind.

Researching Keywords for SEO

Making sure you are Search Engine Optimizing your website with the correct keywords and key phrases is vital. Especially if you are running a niche business or a local business.

We have seen it many many times before where we get a call saying "I am on the first page of results for bla bla bla but do not receive any inquiries".

Why? Because they chose the wrong keywords that nobody uses and/or they forgot to focus on LOCATION. If you're advertising Italian suits but live in Toronto Canada, people are going to be confused by your website.

One of the biggest factors which contributes to having no inquiries is that you or your marketing company are just not working on the right phrases. You need to do keyword research and make sure the phrases you are targeting are actually getting searched for. If you get this wrong then you might as well throw all the time and money you have spent in the bin.

ie. Don't bother with synonyms for the name of the place. Hogtown may be a slang term for Toronto, but nobody actually searches for it.

A very simple way to find keywords is to first determine who are your main competitors who are successful and see what keywords they are using. Look at their website titles and headings to see what phrases they are using. You can then use the Google Adwords keyword tool to see how many people per month are typing those keywords and phrases in. The tool will also suggest other keywords and phrases and list them in order of search volume.

You need to implement your selected phrases into the title, meta description, meta keywords, page title, first sentence of your content, your H1 and H2 tags, the body text etc... If you do not know how to do this, ask your web designer about these things as they should have been considered at the time of designing and building your website.

If you get the right keywords and phrases then you are on the right path to Search Engine Optimization success.

Organizing your Website to be Search Engine Friendly

It is important that the search engines bots can easily spider through your website, read all your original content fast without anything delaying or blocking them. Search Engine Friendly Website Design is a rarely used skill in the website design industry because so many designers these days want to use Flash and know nothing about making a website Search Engine Friendly.

Here is a few pointers to make sure your website is search engine friendly are:

1. Make sure you do not have any dead links. These are old links on your website that points to pages that no longer exist.

2. Build an internal multiple linking structure. By this we mean, do not just have one single link going to any one page. Link to other pages from the content your website making sure the words you are linking actually relate to that page.

3. Do not use a flash buttons to link to other pages on your website unless you have a second standard form of linking structure.

4. Every single page on your website must be accessed within three clicks maximum.

5. Make sure that every page on your website loads fast. The search engines are not going to stick around if it takes too long to load your website or pages.

To learn more on this topic read Search Engine Friendly Website Design.

Branded Content is King

Have you ever heard of the saying 'content is king'?

Well it is partially correct. "Branded Content" is the real king. By branded I mean its unique, Google recognizes it as your original content because you were the first to post it, and anybody else who copies you is just ripping it off word for word and Google can recognize when other sites do that and bans/devalues them.

So in order to make sure your website isn't devalued you MUST make sure that your website includes quality and unique content. Never copy content from another website and paste it onto your own. For one you do not own the copyright to that content and two search engines like Google will know that the content on your website is a direct duplicate of that on another site and as such they will devalue your website.

No Duplicate Content, create your own Branded Content

Always write your own Branded Content for your website. We hear all the time "but I don't know how to write content". You may not be able to write a story book but this is your website and as such you are writing about a subject that you are meant to be an expert or professional in. All that knowledge you have in your head, just sit at a PC and type it all out. Don't worry about mistakes and grammar at this stage. You can always proof read your content after and use SpellCheck / GrammarCheck.

If for any reason you just do not want to write the content for your website then take on the services of an experienced copywriter. This is a person that writes website content for a living.

It is also important that new fresh original content is added to your website on a regular basis. No matter if you do it once a day, week or even month the fact is you need to be adding new pages to your website filled with fresh unique branded content. You also need to make sure that the content you are writing is informative and is of a nature that people will actually want to read it. Add a couple of images to the new pages which relate to the subject you are writing about.

Although adding regular Branded Content to your website is good for your search engine reputation but it also increases the number of people looking at your website with every article you write. Why? Simply because people are looking for information on a daily basis and as long as you write about a subject which people want to read then each and every article will be found on the internet somewhere.

The search engines, especially Google, want to see websites growing with good solid information that is original.

Building great original content on your website should be the first step before you even discuss promoting your website.

The Benefits of Search Engine Marketing

What are the benefits of doing Search Engine Marketing?

1. Marketing your website on the search engines is sometimes more cost effective providing a much higher ROI compared to most offline marketing methods.

2. You have the ability to promote your business Locally, Nationally and even Internationally.

3. The ability to target directly the people who want and need your product or service.

4. Depending on your industry and geographical target area(s) you have the ability to send a large amount of visitors to your website.

5. You can build up a strong brand awareness. If done correctly your brand (business or company name) could be seen many thousands of times per day.

6. Unlike an advertisment in a newspaper or magazine (unless you are paying a serious amount of money), search engine marketing has a long term future as long as you conform to all the online guidelines.

7. SEM takes less time than doing traditional SEO. SEM is great for people who lack patience and have extra money to burn.

However we should note that money wise SEO (Search Engine Optimization) may take more time and patience, but it also produces MORE BANG FOR YOUR BUCK.

Common Search Engine Marketing Terms

FOR A MORE DETAILED LIST SEE THE SEM GLOSSARY.

Knowing what these terms mean is the first step in strategizing your SEM campaign.

SEO or search engine optimization is the process of gaining a first page ranking on the search engines for any given keyword or phrase.

SEM or search engine marketing is a collection of all internet marketing methods you use to market your website on the search engines, such as Google, Yahoo and Bing.

ROI or return on investment is the difference in percentage between what you spend on your marketing campaign to how much profit you generate from that marketing.

PPC or pay per click is the ability to pay a search engine for advertising your website on the internet and each time anyone clicks through to your website, you then pay an agreed amount per click / visitor.

Search Engine Spiders are the tools that the search engines use to automatically spider through your website and then determine where to rank your site.

Landing Page is a page on your website which has been designed to sell or promote a certain service or product. These pages are sales based with a good call to action. The landing page is the first page on your website which your potential customers will see.

Keyword or phrase is the wording used when performing a search on the search engines.

Keyword Research is the process you use to determine what the best key phrases are for each page of your website. You need to find out what people are typing into the search engines to find your product or service then optimize your website for them phrases.

Analytics is the software used to track your website visitors, the number of visitors to your website, what pages are being looked at and much more depending on what analytics system you are using. ie. Google Analytics.

Confessions of a Designer

Anneke Short is a London-based designer who has come up a series of minimalist posters that are out to challenge the preconceptions that people have of graphic designers and website designers.

‘Confessions of a Designer’ is a collection of quotes based on ideas Short has either found herself thinking or she has heard other designers complain about. The quotes portray the frustration and realities that designers often face when dealing with clients who just don't understand the business of design.

Update, see also:

10 Things People Say to Graphic Designers

10 More Things People say to Graphic Designers

What is VVM? Viral Video Marketing

Want to learn more about Viral Video Marketing?

Visit http://www.designseo.ca/Viral-Video-Marketing.html to learn lots of great business advice on how to make your own viral videos. Or if not viral, at least how to make videos that generate customer leads.

The Changing Responsibilities of SEO

When it comes to keeping SEO clients happy you really have to deliver the goods. Its basically a shopping list of responsibilities you have to do.

However as time goes on its becoming clear that there is many more responsibilities for the SEO expert to do than there used to be.

In the beginning...

1999 - SEO was really just links, navigation and basic keyword search. Over time things like spider readability, avoiding duplicate content, HTML sitemaps and so forth. Blogs started appearing, image ALT text became more important.

2004 - Five years later they were making HTML and XML sitemaps, issues surrounding rel="nofollow" coding, complex keyword analysis, social media was starting to appear, widgets, articles, content research, Search Engine Marketing rears its ugly head...

2009 - Videos and social media has gone mainstream. YouTube, Facebook, Twitter, bookmarking websites, AddThis codes, guest writers, guest bloggers, PR companies getting in on the SEO action, LinkedIn, StumbleUpon, reputation strategy and tracking...

2012 - Its become so much that one person can't do it all. You have to have separate people doing SEO, SMO and SEM because one person can't be an expert at all three.

The problem is that the general public sees "SEO" as a catchphrase for SEM (Search Engine Marketing, which is completely separate) and SMO (Social Media Optimization, a whole other topic)... without realizing how different they are.

Here to sort out this mess is three handy definitions:

SEO - The process of creating a network of links to promote specific keywords targeted at one website with the purpose of getting it to the top of the search engine. This process is called Search Engine Optimization (or SEO for short).

SEM - The process of advertising on search engines directly via Google AdWords and similar advertising programs and paying per click each time people click on your ads. Search Engine Marketing does not boost SEO.

SMO or SMM - The process of writing buzz on Twitter, Facebook and other social networking websites. The links all have rel="nofollow" and Social Media Marketing do absolutely nothing for SEO. SMO, wherein the O stands for optimization is a misnomer because it doesn't really "optimize" anything. Its just buzz.

And last but not least...

VVM - Viral Video Marketing. Blame YouTube for that one. Still in its infancy VVM is either a grand waste of time and money or a really lucky win when it actually works. VVM is a bit like shooting a bullet at another bullet and hoping the two will ricochet, that is how awful the success rate is.

See Also
The Laughable Expectations of Non SEO People

5 Hot SEO Tips

1. If you absolutely MUST use Javascript drop down menus, image maps or image links, be sure to put text links somewhere on the page for the search bots / spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.

4. Be SMART about PageRank. If the topic of a PageRank 1 website is more on topic with your product it is more valuable than a PageRank 2 or 3 website (but not a PageRank 4).

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

How to Promote your Business via SEO

#1. Set a budget.

Decide how much you want to spend on promoting your business via SEO. I recommend a minimum budget of $300 if you want to make a dent. (Less than that won't do much.)

#2. Go for quality links on quality websites.

A PageRank 1 link is worth FIVE PageRank 0 links. A PageRank 2 link is worth TWENTY-FIVE links. PageRank 3 = 125. The quality of the website has a direct value which can be measured in quantity thanks to the popularity of the higher PageRank.

This means if you're advertising your business its better to go after the higher PageRanks first, especially on websites which are on topic for your website.

Your goal should be to find ten PageRank 3 or 4 websites that are on topics directly (or closely) related to your website and get ten high quality links for $30 per link (the links will be renewed annually).

If you're looking for a website to advertise on I recommend the Lilith eZine, a general purpose online magazine with topics on everything.

#3. Pick your keywords.

Ie. If you're selling Toronto Maltese puppies then that is the keywords you want to choose. You should also use alternate variations like Maltese puppies in Toronto or Maltese dogs in Toronto. The idea is to emphasis the location and what the product is. Notice that I also used differently links for each one. This will also help to boost the SEO of the entire website and not just main page.

#4. REMEMBER to renew your ads every year. The longer the link is there the more valuable it is.

Maximizing the Toronto Poet, how to get the most out of your Link Keywords

Lets say you are promoting a particular website, ie. The Toronto Poetry Club.

Should you really be using the same keywords all the time? SEO amateurs would say yes, but any expert will tell you its better to use a mixture of keywords.

In this case I recommend using the words:

Toronto poet
Toronto poetry
Toronto poems

And of course, Toronto Poetry Club.

Why is it so important to use a mixture? First of all not everyone Googles the same words. You don't want your SEO to be too narrowly focused. Secondly, you don't want people landing on your website that are off topic. ie. they were looking for the Toronto Archery Club or perhaps a Toronto dance club. Or worse, they were looking to buy a spiked club made of wood and metal spikes. Or that club that people stick on the steering wheels to prevent their cars from being stolen.

When making ads for the website (to be placed on 3rd party blogs and websites) you will often find yourself in a position to post three links instead of just 1. In such a scenario what you want to do is use three sets of keywords to get the maximum advantage out of your purchased links.

ie. Why bother hiring amateur website designers? Hire professional website designers in Toronto. Local website designers always provide the best service and you can meet them in person to discuss your Toronto website. They can also give you helpful SEO advice for when it comes time to promote your website.

How to give Feedback to a Website Designer

Often clients are unsure how to respond to a website designer's work product. One of worst things they can say is:

"I just don’t like it."

Why? Because they're not explaining WHY they don't like it. Perhaps because they don't want to hurt the designer's feelings.

However designers are professionals and used to receiving feedback, and if doing a revision then they need detailed feedback. This means the client needs to talk about specific parts of the design.

• color scheme
• layout
• fonts
• images/graphics
• copy
• special capabilities/integrations

It is a case wherein designers might even have to send a happiness survey to clients in an effort to find out what aspects of the design they don't like, and to remind the client it is okay to dislike elements of the website in the initial rounds of design. But the designer needs the feedback if they are to build the website the client wants.

Sometimes what the client really wants is a website that looks more professional, but for some reason they insist on having a cheesy looking duck on the page. The duck isn't helping, but efforts should be make to make the duck look chic and classy as opposed to lame and silly.

"Oh and can you make the colours of the website match the duck?"

No. No. That is just wrong.

Top 10 Tips for Ranking your local business in Toronto

No matter the size of any business, it can always benefit from utilizing the power of Search Engine Optimization (SEO). That said, geo-specific optimization can add even further benefit. A small investment will pay huge dividends down the line.

For example, “banquet halls in Toronto” or “iron works in Toronto” will be much less competitive than “banquet halls” or “iron works.” Therefore, by allowing customers to see that you provide services to specific area, you increase your number of clients significantly by making yourself stand out. This is where geo-specific optimization comes into play. Here are 10 tips for doing so:

1) Don’t Alienate Customers across Canada

Although some business are certainly focused locally, some of these same businesses to think nationally as well. If you find yourself in this position with your business, then make sure that you also highlight that you offer services on a national level. This is a simple way to get your name out there and make more customers aware of your business.

2) Give Prominence to Your Contact Details on your Website

It is very important to give great prominence to any terms you wish to be ranked. If you are looking to rank high for a certain service in a very specific area, then it is prudent to make your address stand out on your website. Be sure to mention your location a few times through your website’s copy so that search engines can associate your business with a specific area.

3) Go Beyond Google Search

While Google certainly has a stranglehold on much of the market, Yelp.com is also a great resource for getting people to see your business. Just like Google Places, people can create reviews.

4) Consider Using More than One Domain Name

If ranking high in local searches is of great importance, then using multiple domains might be a good investment. Google, as well as the other search engines, will look at your business’s top level domain in order to see if your website is relevant to a specific country. That said, if you are using a regular domain, like .com, for example, then you can establish your geo-targeting with Google’s webmaster console.

5) Use Incentives for Positive Reviews

Encourage satisfied customers to leave positive reviews when using Google Places so that they can outweigh any potential unsatisfied customers.

6) Use Other Search Engines

Again, while Google definitely has a stranglehold on the search engine market, some people do use other services. Make sure you dedicate time to using Yahoo Local and Bing Maps, as well.

7) Get Involved in Your Offline Community

Perhaps your business can support local charities or participate in community campaigns. This will increase the likelihood of your business getting local press coverage.

8) Update Your WHOIS Information

Make sure your domain name is registered with your current business address for best results when being searched for. Some people believe Google takes this information into account when deciding how to rank certain websites.

9) Use Google Places

Google Places is free for business so it is thus immediately practical. Google Places lets people searching with either Google or Google Maps find your business. Make your information as accurate possible and invite satisfied customers to add reviews to your listing.

10) Get Involved in Your Online Community
Use local websites and forums to advertise your business.

If you have any comments or questions, please let us know.

How to create a Google Analytics Account

Google Analytics is an incredibly useful tool for a business. By creating an account, you can accurately see detailed statistics of your website’s visitors: who is coming to your site, how long they are staying on it, their demographics, how they get to your site, and where they live.

What Google Analytics therefore does for you is give you the best possible chance to analyze all of your website data. With this data, you can improve your site content, you can write more specific, targeted ads, and you can strengthen your marketing. Obviously, Google Analytics is incredibly useful for a business, and quite necessary nowadays.

The first thing to do is to set up a Google account, if you do not have one already. Simply go to http://www.google.com and you can have one in seconds. They will send you a confirmation email; click the link and your account will be officially activated.

The next step involves the actual Google Analytics account. Go to google.com/analytics/ and click on “Access Analytics.” It is a big blue button in the upper right part of the page. Then, log in with your Google account. When setting up the account, Google will ask for your website’s URL, its country and time zone. Once these are entered, Google will automatically create an account for you based on your inputted data. Click the “Continue” button.

You will then be asked to enter your name, phone number and the country in which you live (if different from that of your website). Click the “Continue” button once again.

On the next page, you must agree to the Google Analytics Terms of Service. You really do not need to read this, but you can if you’d like. The only thing to pay attention to is the Data Sharing Settings at the bottom. By default, Google uses your analytics data for benchmarking. If you’d like to compare your traffic to similar websites, then you will need to keep these settings as is.

Google says that the data it collects is not shared and is held in the strictest confidence. If, however, you are not comfortable with this agreement, you can change your Data Sharing settings. If you do this, though, bear in mind that you will not be able to compare your sites with others.

Once done, agree to the terms with the check box and click the “Create New Account” button.

You will now be taken to get your tracking code. You are offered “new” and “legacy.” You are advised to simply take “new,” so copy the text under “New Tracking Code.” This code will go on the bottom of every page you want to track. Put it right before the head or body tag.

Google takes roughly 24 hours or so for you to start seeing activity on your account. That’s it! Look at your data and make the appropriate changes to your website and your marketing strategies.

If you have any comments or questions, please let us know.

How to setup a Facebook Business Page

With Facebook being one of—if not the—most popular websites on the internet right now, more and more businesses are starting to use the site as a means to advertise and inform the public about their product. What you can do is create a dedicated page on Facebook for your business, product, brand, etc. The whole process is very simple and only takes a few steps.

The first thing you need to do is create a personal Facebook account before you can set up a business page. You will then be able to access, modify and update your business page through your personal page. So simply head over to facebook.com and create your own personal page. All you need is an email address.

You can, however, create a business page without a personal page, but you’ll end up going through more steps. Either way, Facebook is going to want personal information, so it is best to create the personal page before the business page.

Facebook will ask you for some typical information on your business: its name, where you’re located, what you do, what your mission is, what your products are, when it was founded, etc. You can input as much or as little information as you would like. That said, it is best to obviously give the public as much information as possible, so you should try be fairly detailed and accurate when creating the business page.

What Facebook offers is a focused ad campaign within their website for businesses. So once you create your business page, you can create a campaign that uses only certain demographic data to target specific viewers. For example, you might want single men who are between 18 and 24 and like to drink beer. Facebook will pick up on those keywords from users’ personal pages and only show them your ads. Your ads will not be wasted on people who do not care about your business or products. Facebook will always calculate for your approximately how many people will be seeing your ads.

You can always change the information you want Facebook to use at any time. Simply modify certain variables and Facebook will automatically recalculate your expected number of viewers. Your new ad will then go only to these specific users.

The final step is to set up your daily budget—how much money you are willing to give to Facebook to advertise your ads. To do this, you tell Facebook how much you’d like to spend for every ad that is clicked on. The higher you “bid,” the better exposure you get. You will have to tinker with this until you find the perfect number for you and your business.

If you have any comments or questions, please let us know.

SEO Test Results from RankBuilder

For fun I took the SEO Test on RankBuilder... here is my results:

The SEO Matrix Specialist

The SEO Matrix Specialist is an SEOer who has generally been in the game for a while (at least a year) and you know your stuff. You’re one of the few who were able to cut straight most of the BS about SEO and just go with what works. Your rise to the level you’re at now was likely quick although it could be a result of years of hard work put in.

You’re the type of SEOer who has pretty much perfected the formulas that work for you – and most importantly that you read and acknowledge SEO “gurus” in general but you don’t hang on their every word. In fact, you’re probably a lot better in practical, results-based SEO than most of them.

What sticks out about you most though is your uncanny ability to get consistent and proven results. If you want to rank for a specific keyword – you likely can do it and you likely know how much of an investment it will be in time and money to do so. You are generally ready to attack anywhere sufficient opportunity shows itself.

But you’re not sporadic or jumpy about it. No, the things you do are pure formula – things that you’ve been doing for a while now and you’ve got your own “special sauce” when it comes to the way you do SEO.

When it comes to things like Blackhat, you don’t specifically subscribe to these methods as some would label it.

The bottom line is that you have your way of doing SEO and you simply define it as such. You like to go against the grain because that’s what works for you and you’ll go with flow when it’s most appropriate.

You are an SEO specialist in your own right, although you may not be recognized as such. You’d be the type more likely to have 4 or 5 out of the top 10 spots in Google and no one even knows they’re all the same person’s sites.

Cons: It can be a struggle sometimes keeping up with the game and finding new and exciting ways to add that needed juiced to your formula.

Pros: You’re that rare breed which usually gets what you want when you go after it. You can be a beast of a competitor if you put all your efforts into any one campaign and will likely continue to be so.

artificialintelligenceseo.com = SCAM!

Just a warning for people out there thinking about hiring the company known as AI SEO...

AI SEO is running a PayPal scam designed to bill your credit card $3,588 one month later. DO NOT SIGN UP FOR IT. If you ask the guy to provide a list of past clients he always refuses. He has no past clients. He just rips people off.

Also the guy is a complete amateur. His website only has a PageRank of 2. He knows very little about actual SEO (and what little SEO he does know is probably Black Hat and he will eventually get banned by Google).

Writing Good Copy, Why Good Content Drives SEO

By Toronto Copywriter

Writing good copy is about using language that is concise and to the point. You want to grab your readers' attention within the first paragraph. Choosing your words carefully is the key to success.Engaging content serves to sell you as an idea, a brand or a commodity.Your piece must include words like professional, business,service and so on.

One of the main reasons why good content drives SEO is that people tend to search for exactly what they need. So say they're looking for a house cleaning business, they will put in words like cleaning, home cleaning etc... It's these key words will draw your readers in and help lead them directly to your business or website.

People enjoy reading articles that are of interest to them or that they can relate to. Writing with your reader in mind is important when it comes to good content and optimizing your search engine.

See Also
Personality Sells, Toronto Copywriter
Writing Compelling Copy
Toronto Business Writing

The Importance of Google Plus on your Website

Watch the video below and see why you NEED to have Google+ on your website. You should have it. You want to have it. You must have it.

If you want to be promoting your website on social media, then Google Plus is pretty much mandatory.