How to setup a Facebook Business Page

With Facebook being one of—if not the—most popular websites on the internet right now, more and more businesses are starting to use the site as a means to advertise and inform the public about their product. What you can do is create a dedicated page on Facebook for your business, product, brand, etc. The whole process is very simple and only takes a few steps.

The first thing you need to do is create a personal Facebook account before you can set up a business page. You will then be able to access, modify and update your business page through your personal page. So simply head over to facebook.com and create your own personal page. All you need is an email address.

You can, however, create a business page without a personal page, but you’ll end up going through more steps. Either way, Facebook is going to want personal information, so it is best to create the personal page before the business page.

Facebook will ask you for some typical information on your business: its name, where you’re located, what you do, what your mission is, what your products are, when it was founded, etc. You can input as much or as little information as you would like. That said, it is best to obviously give the public as much information as possible, so you should try be fairly detailed and accurate when creating the business page.

What Facebook offers is a focused ad campaign within their website for businesses. So once you create your business page, you can create a campaign that uses only certain demographic data to target specific viewers. For example, you might want single men who are between 18 and 24 and like to drink beer. Facebook will pick up on those keywords from users’ personal pages and only show them your ads. Your ads will not be wasted on people who do not care about your business or products. Facebook will always calculate for your approximately how many people will be seeing your ads.

You can always change the information you want Facebook to use at any time. Simply modify certain variables and Facebook will automatically recalculate your expected number of viewers. Your new ad will then go only to these specific users.

The final step is to set up your daily budget—how much money you are willing to give to Facebook to advertise your ads. To do this, you tell Facebook how much you’d like to spend for every ad that is clicked on. The higher you “bid,” the better exposure you get. You will have to tinker with this until you find the perfect number for you and your business.

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