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Avoid Wasting Time on Cheap Clients

Focusing your time and resources on clients who are on a limited budget or have a "cheapskate" mindset may not be the best business decision. Here are several reasons why it makes good business sense to avoid wasting your time on such clients:

  1. Profitability: Clients with limited budgets often prioritize cost over the value of your products or services. They may be unwilling to pay fair prices or adequately compensate you for your expertise and efforts. As a result, working with these clients can lead to reduced profitability, making it difficult to sustain and grow your business.

  2. Resource Allocation: Your time and resources are valuable assets. By investing them in clients who have a limited budget, you may miss out on opportunities to work with higher-paying clients who value your offerings and can contribute to your business's financial success. Focusing on clients who appreciate and can afford your services allows you to allocate your resources more effectively.

  3. Quality Expectations: Clients with limited budgets often have lower expectations when it comes to quality, personalized service, or attention to detail. They may demand more for less, making it challenging to meet their expectations without compromising your standards or undercutting your own value. Serving clients who don't appreciate or respect your expertise can lead to a decline in the quality of your work and reputation.

  4. Scope Creep: Clients on a limited budget may try to squeeze additional services or features without additional compensation. This can lead to scope creep, where the initial agreement expands beyond what was originally agreed upon. Scope creep can strain your resources, erode profitability, and negatively impact your ability to deliver value to other clients.

  5. Relationship Dynamics: Business relationships should be built on mutual respect, trust, and a shared understanding of value. Clients who constantly negotiate and push for lower prices may not demonstrate these qualities, making it difficult to establish a productive and positive working relationship. Investing your time and efforts in clients who align with your business values can lead to more fruitful, long-term partnerships.

  6. Reputation and Brand Image: Working with clients who are consistently focused on getting the lowest price can impact your brand image and reputation. If you consistently offer discounts or compromise your rates to cater to such clients, it may devalue your expertise and position your business as a low-cost provider rather than a high-quality service provider. This perception can deter potential clients who are willing to pay a fair price for quality work.

  7. Opportunity Cost: By investing time and resources in clients with limited budgets, you may miss out on opportunities to invest in your business's growth, develop new offerings, or explore collaborations with strategic partners. Focusing on clients who value your work and are willing to invest in your services can provide greater opportunities for expansion and development.

Of course, there may be exceptions where working with clients on a limited budget can still be beneficial, such as building relationships, gaining experience, or creating a portfolio. However, it's crucial to strike a balance and assess the overall impact on your business's financial health, growth potential, and reputation.

Clients Vs Cheapskates

So far this morning I have answered (or archived) 5 emails.

Two of them are from what I would describe as Cheapskates - the people who try to get a bargain or barter their way to a lower price.

Three of them are clients - the people paying the base price (or more because they offered more money than the base price).

When selling advertising it is important that you know what your advertising is actually worth, and the amount of time required to both place the advertising (and eventually remove it*).

* No advertising is 100% permanent. Anyone in the marketing industry knows that. It disappears over time. Webpages get deleted. Whole websites become defunct and eventually deleted. Some websites might be sold to a new owner and get redesigned, and the new owner doesn't have any deal with the advertiser to keep the advertising.

How individual websites set the base price for advertising varies on a variety of factors:

  1. The type of advertising being shown. Eg. Banners, side links, links within content, sponsored guest posts, etc.
  2. How popular the website is. More popular websites = more money.
  3. The type of thing being advertised. Eg. Many websites charge a premium to advertise online casinos or gambling, and the online casinos can afford to pay the higher rate for quality links.
  4. The mood of the individual person. Eg. Some people might be willing to barter/bargain with the cheapskate, but other people might find the attempts to barter annoying - which means attempting to barter is just wasting time for both parties.

We fall into the latter category of people who get annoyed by people attempting to barter. We have a base price for advertising on our websites for a reason. We KNOW what our websites are worth. We KNOW what our time is worth. We're not interested in wasting time with someone who wants to barter.

Another thing we don't like is when a client shortchanges us the amount that was agreed upon.

Eg. Let's say we agreed upon $60 USD for the cost of advertising on the Art History Archive for 1 year. That is our non-casino rate for that website. Then when it comes time for the client to pay for their advertising they only send us $55 USD.

Hmm.

What is the proper response to that?

Delete the advertising? Keep it? Make a mental note to overcharge the person an extra $5 next time?

Here's what we do... The agreement was to keep the advertising on AHA for 1 year for $60 USD, but the client only paid for 11 months worth. So when 11 months go by we remove the advertising.

They still got what they paid for, they just didn't get the full year because they didn't pay for the full year.

Makes complete sense.

It also means we don't bother contacting the person to renew their advertising because we know they're a cheapskate who shortchanges us on the agreed upon amount.

Someone who is starving / needs more money wouldn't care so much, but for us, well, we're running a profitable business and we're not starving.

Answering Emails

So as I said earlier, I received 5 emails so far this morning. 3 from clients and 2 from cheapskates. Knowing this, guess whose emails I spent time answering? The clients.

Guess whose emails I archived, marked as "Cheapskate" and didn't even answer?

The people trying to barter.

No point wasting time on them.

But I did apparently feel like venting by writing this blog post.

...

If you're looking for advertising bring your wallet. Advertising isn't cheap or free. Quality or Quantity is always going to be more expensive.

If you don't like it, go bother somebody else.


Free SEO Advice

Looking for Free SEO Advice? Read the following posts on a variety of topics. Want more SEO advice? Go straight to the source by emailing contactus@designseo.ca to setup an in-person consultation.

 

BY ALPHABETICAL TOPIC

  • ABCs of Search Engine Optimization (January 2013)

  • A Quick Guide to Search Engine Submissions (April 2012)

  • Explaining SEO to Clients: The Fishing Metaphor (November 2010)

  • How to get Quality Links and higher Conversion Rates (April 2012)

  • How to Hire Link Building Services (August 2011)

  • How to Market your Books on Twitter (March 2021)

  • Marketing Tactics for the Holiday Season (December 2010)

  • Niche Topic Advertising: Toronto Personal Trainers (January 2013)

  • Online Reputation Management (February 2016)

  • Search Engine Click Thru Rates (June 2011)

  • SEM Glossary (June 2011)

  • SEO Buzzwords (December 2011)

  • SEO Reading List for the Beginner (June 2011)

  • SEO Winners and Losers 2011 (June 2011)

  • Smart Use of Sub-Domains to Boost Your SEO Potential (August 2011)

  • Subdomains Vs. Folders: Which is better? (April 2012)

  • Quality Website Design: The Mustang Vs the Lemon (July 2011)

  • The Importance of Local Website Design & SEO in Toronto (July 2011)

  • The Importance of Non-Reciprocal Links (July 2011)

  • The Laughable Expectations of Non SEO People (February 2012)

  • The SEO Checklist (June 2011)

  • The SEO Value of WebRing: An Untapped Goldmine (June 2011)

  • Viral Video Marketing (February 2012)

  • What is Better for SEO? Desktop, Laptop or Tablet? PC or Mac? (June 2011) 
  •  

    Happy Marketing!

    Spamming Comments on Blogs don't work by the way...

    So I just deleted (moderated) over 100 spam comments on SEO Toronto, deleting all of them except one.

    The only legitimate comment (that was not spam) was a guy who said "hi" on the following blog post:

    https://seoto.blogspot.com/2014/02/social-media-experts-funny.html

    So out of 108 comments, only one of them was a real genuine comment. The other 107 were all spam comments, largely from my idiotic competitors in the SEO industry, and including a few which were "Toronto SEO" specific, which means that they were my direct competitors here in Toronto.

    Why does that make a difference?

    Well, I only work locally for clients I meet IN PERSON. This is more difficult these days with COVID, but whatever. The principle is the same. Unless I can shake my client's hand then I am not interested in having them as a client.

    So it bothers me that once in awhile I have to delete spammy comments from my blogs, but to be fair I only moderate an individual blog's comments once every 2-3 years, and I have the setting set to Moderation Required for the comments to even appear. This means that anyone dumb enough to post spam comments never gets their comment to see the intended audience and any links in the comments never gets to benefit their business.

    Hence why spamming comments on random blogs doesn't actually help anyone's business with respect to SEO. In order to get the comment approved you really need to get the owner of the blog to LIKE your comment and choose to approve it. Which isn't going to happen if it is remotely spammy.

    HOT TIP

    This is why commenting on a friend's blog actually makes more sense.

    If you post comments on the blog of a friend or colleague (someone you know personally) they won't mind so much if you include a link in your comment, and presumably you actually put more time and effort into writing your comment and making it personal.

    Then the person seeing the comment is a friend, is friendly to your cause/business, and is highly likely to approve your comment.

    Most blogs these days have Moderation Required before any comments get seen by an audience. Any blogs that don't have that setting turned on will likely be riddled with hundreds (or thousands) of comments from people, which means any links in the comments section will be diluted and basically useless with respect to SEO.

    Commenting on a friend or colleague's blog however is really many times more effective because it is 99.99% guaranteed that your friend will approve the comment, assuming you only leave 1 comment that isn't "spammy" and is a genuine comment. Leaving a dozen very spammy comments is likely to just annoy your friend and still get deleted.

    Want more SEO Advice? Just ask a question in the comments or visit http://www.designseo.ca/SEO-Advice.html

    It might take me 2-3 years to read your comment and answer it, but at least you will be posting genuine comments instead of spam.

    Consult a SEO Expert for $40 per hour

    So I am raising my SEO Consultation rate to $40 CDN per hour. (Which you may have noticed if you see the section above or below where is says something like the following:

    Do you need SEO help in Toronto?
    Schedule a consultation with SEO Expert Charles Moffat
    by emailing contactus@designseo.ca.
    Consultations are $40 per hour.

    It used to be $35 per hour, which is the rate I started using back in January 2014, but in the past 7 years we've had this thing called "inflation" and I have decided to raise my rates.

    The inflation rate in Canada per year during that time period was the following:

    • 2014 - 1.91%
    • 2015 - 1.13%
    • 2016 - 1.43%
    • 2017 - 1.60%
    • 2018 - 2.27%
    • 2019 - 1.95%
    • 2020 - 2.30%*

    * The 2020 number is an estimate from the Bank of Canada, and was expected to be worse due to COVID, but the price of oil dropped in 2020 due to lower fuel consumption and thus offset the higher costs of food and other commodities due to COVID. Exact numbers for Canada's inflation rate have not been released yet for 2020.

    Okay so because inflation works a bit like compound interest, what it means is that the cost of living goes up with each year compounding the problem. If people don't raise their hourly wages once per year or once every so many years it is effectively like they are taking a pay cut each year and those pay cuts become cumulative.

    If my previous hourly rate of $35 per hour for consulting work was to keep up with the previous year's inflation rate then it would look like this:

    • 2015 - $35.67
    • 2016 - $36.07
    • 2017 - $36.59
    • 2018 - $37.17
    • 2019 - $38.02
    • 2020 - $38.76
    • 2021 - $39.65

    And now you see why I have decided to raise my consulting rate to $40 CDN per hour, effective as of January 15th 2021.

    So as you can see it is time for me to raise my rates. Whatever I was charging in 2014 is now 7 years out of date due to inflation.

    Call it the upside to running my own business. I get to decide when I get to give myself a wage increase. Not my "boss". Not the government deciding when to increase the minimum wage. Me. I decide that my time is worth more.

    And if you don't think your time is worth more too I invite you to check out the following graphic which compares the US Minimum Wage when Adjusted for Inflation.


    Based on the chart the best time to be working a minimum wage job in the USA was 1968.

    Americans who work minimum wage jobs are effectively earning less now than they were in 2009, 1968 or various other points in history.

    And if I deserve a wage increase, why not YOU?

    The companies that employ minimum wage earners can certainly afford to pay more, and any money spent through wages goes right back into boosting the economy. The more money people have to spend then the more money they are going to spend.

    I also support a two-tier approach to minimum wage.

    1. Teenagers under the age of 18 - $15/hour.
    2. Adults, 18 years or older - $18/hour.

    Why? Because adults have more expenses. Adults have rent/mortgages to pay and/or college tuition/university debt. Adults have kids to worry about. Car loans, fuel costs, electricity bills, etc.

    That is one of the other thing's that has changed for myself personally. I have a son now. My bills are bigger than they used to be. My wife and I are browsing houses on real estate websites and eyeing the mortgage rate.

    And I know from previous experience when I raised my consulting fee from $30/hour in 2013 to $35/hour in January 2014 that I didn't lose a single client, nor do I expect to lose any clients now either.

    People get it.

    People know that this is how inflation works. The cost of living goes up then so does the cost of employing people also needs to go up. People understand how this works because it affects them too.

    "We're all in this together" is a phrase that has been used many times with respect to COVID, but it also applies to the economy. We're all in this economy together. If the price of wages doesn't go up to match inflation then the economy stagnates as people stop spending so much because they don't have enough money to spend more.

    If the price of wages doesn't go up to match inflation then the economy stagnates as people stop spending so much because they don't have enough money to spend more.

    If you need SEO, SEM or SMO help in Toronto then you need to contact designSEO.ca
    Get started by emailing contactus@designseo.ca.
    Consultations are $40 per hour.

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