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Common Search Engine Marketing Terms

FOR A MORE DETAILED LIST SEE THE SEM GLOSSARY.

Knowing what these terms mean is the first step in strategizing your SEM campaign.

SEO or search engine optimization is the process of gaining a first page ranking on the search engines for any given keyword or phrase.

SEM or search engine marketing is a collection of all internet marketing methods you use to market your website on the search engines, such as Google, Yahoo and Bing.

ROI or return on investment is the difference in percentage between what you spend on your marketing campaign to how much profit you generate from that marketing.

PPC or pay per click is the ability to pay a search engine for advertising your website on the internet and each time anyone clicks through to your website, you then pay an agreed amount per click / visitor.

Search Engine Spiders are the tools that the search engines use to automatically spider through your website and then determine where to rank your site.

Landing Page is a page on your website which has been designed to sell or promote a certain service or product. These pages are sales based with a good call to action. The landing page is the first page on your website which your potential customers will see.

Keyword or phrase is the wording used when performing a search on the search engines.

Keyword Research is the process you use to determine what the best key phrases are for each page of your website. You need to find out what people are typing into the search engines to find your product or service then optimize your website for them phrases.

Analytics is the software used to track your website visitors, the number of visitors to your website, what pages are being looked at and much more depending on what analytics system you are using. ie. Google Analytics.

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