Banner and Link Advertising - Pay to have a banner and direct link placed on another website. Research what other types of websites your target customer base uses. Contact the owners of these websites and ask them if they could place a banner on their website for a monthly fee. You will find that websites which accept banner advertising have a page setup advertising the fact. The link is usually located at the very bottom of the homepage 'Advertise'. ie. Lilith eZine Advertising Opportunities.
Joint Ventures or Partnerships - Let's say you are a supplier of kitchens but you do not fit them. Why not contact the kitchen fitters in your area and do a deal where you advertise their fitting services on your website if they advertise your business on theirs. Maybe this is not the best example of a JV partnership but it gives you the general idea. HOWEVER WHEN LINKING BACK AND FORTH REMEMBER TO USE rel="nofollow" To learn why read The Importance of Non-Reciprocal Links.
Google Places - If you are a local based business then you need to make sure that your website is listed within the Google Places (or Google Maps as most people know it) section of the homepage.
Online Sponsorships - Sponsor an event or a charity in return the charity will be happy to provide your company with exposure on their website and exposure means brand awareness.
Social Media Marketing - With the massive following sites like Facebook and Twitter have it is a must that your business has an account. There is no cost involved, just a little of your time is needed. Building up a large following on both Twitter and Facebook can provide massive brand awareness. Do not use these sites to try and sell your services or products but use them to provide free information. Post links to the new articles you have written. Be informative not sales orientated. The idea behind using social media is that you want to make a name for yourself and seen as one of the experts within your industry. People might not need your product there and then but if they keep hearing your name you can be sure that you will be the first place they go to when they do require your service.
Online Press Releases / Newsletters - If you have some very interesting news about your business then getting a press release written and distributed is one of the best ways of getting the news out to the world. Maybe you have a new product launch or you are the only company within the UK who are able to supply the latest craze. If the news is good enough then spend a few quid and get your press release professionally written and distributed. You never know, you could even get a call from your local newspaper wanting to do a story on you. Building a newsletter and getting lots of people to read it is tricky, but worth doing.
Industry Related Blogs - Search for the top industry related blogs. Sign up and start contributing to the latest discussions. Again, do not try and sell but just provide advice, help people and join in the discussions. Once you have been a member of the forum and if you maintain an active presence, provide quality information then you will start to get asked for a quote.
Affiliate Programs - If you sell anything online then you should consider setting up your own affiliate system. This is where other people promote your business for you and in return they get a set percentage of any sale from people they have refered to your website. There are also well established affiliate networks you could look at.
Viral Video Marketing - With sites like YouTube viral video marketing has never been easier. We now have a free to use platform with millions of active viewers. The question is, how do you get a video to go viral? Viral meaning lots of people spreading the word about your video to lots of other people and so on. You need to create a video that includes an element of comedy. If something within a video is really funny or very unexpected then it will go viral a lot quicker. The video does not have to directly promote your company. As long as your brand is in the video somewhere then subconsciously it will stick in the back of peoples mind.
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