Branded Content is King

Have you ever heard of the saying 'content is king'?

Well it is partially correct. "Branded Content" is the real king. By branded I mean its unique, Google recognizes it as your original content because you were the first to post it, and anybody else who copies you is just ripping it off word for word and Google can recognize when other sites do that and bans/devalues them.

So in order to make sure your website isn't devalued you MUST make sure that your website includes quality and unique content. Never copy content from another website and paste it onto your own. For one you do not own the copyright to that content and two search engines like Google will know that the content on your website is a direct duplicate of that on another site and as such they will devalue your website.

No Duplicate Content, create your own Branded Content

Always write your own Branded Content for your website. We hear all the time "but I don't know how to write content". You may not be able to write a story book but this is your website and as such you are writing about a subject that you are meant to be an expert or professional in. All that knowledge you have in your head, just sit at a PC and type it all out. Don't worry about mistakes and grammar at this stage. You can always proof read your content after and use SpellCheck / GrammarCheck.

If for any reason you just do not want to write the content for your website then take on the services of an experienced copywriter. This is a person that writes website content for a living.

It is also important that new fresh original content is added to your website on a regular basis. No matter if you do it once a day, week or even month the fact is you need to be adding new pages to your website filled with fresh unique branded content. You also need to make sure that the content you are writing is informative and is of a nature that people will actually want to read it. Add a couple of images to the new pages which relate to the subject you are writing about.

Although adding regular Branded Content to your website is good for your search engine reputation but it also increases the number of people looking at your website with every article you write. Why? Simply because people are looking for information on a daily basis and as long as you write about a subject which people want to read then each and every article will be found on the internet somewhere.

The search engines, especially Google, want to see websites growing with good solid information that is original.

Building great original content on your website should be the first step before you even discuss promoting your website.