What Google Analytics therefore does for you is give you the best possible chance to analyze all of your website data. With this data, you can improve your site content, you can write more specific, targeted ads, and you can strengthen your marketing. Obviously, Google Analytics is incredibly useful for a business, and quite necessary nowadays.
The first thing to do is to set up a Google account, if you do not have one already. Simply go to http://www.google.com and you can have one in seconds. They will send you a confirmation email; click the link and your account will be officially activated.
The next step involves the actual Google Analytics account. Go to google.com/analytics/ and click on “Access Analytics.” It is a big blue button in the upper right part of the page. Then, log in with your Google account. When setting up the account, Google will ask for your website’s URL, its country and time zone. Once these are entered, Google will automatically create an account for you based on your inputted data. Click the “Continue” button.
You will then be asked to enter your name, phone number and the country in which you live (if different from that of your website). Click the “Continue” button once again.
On the next page, you must agree to the Google Analytics Terms of Service. You really do not need to read this, but you can if you’d like. The only thing to pay attention to is the Data Sharing Settings at the bottom. By default, Google uses your analytics data for benchmarking. If you’d like to compare your traffic to similar websites, then you will need to keep these settings as is.
Google says that the data it collects is not shared and is held in the strictest confidence. If, however, you are not comfortable with this agreement, you can change your Data Sharing settings. If you do this, though, bear in mind that you will not be able to compare your sites with others.
Once done, agree to the terms with the check box and click the “Create New Account” button.
You will now be taken to get your tracking code. You are offered “new” and “legacy.” You are advised to simply take “new,” so copy the text under “New Tracking Code.” This code will go on the bottom of every page you want to track. Put it right before the head or body tag.
Google takes roughly 24 hours or so for you to start seeing activity on your account. That’s it! Look at your data and make the appropriate changes to your website and your marketing strategies.
If you have any comments or questions, please let us know.
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