How to use YouTube to Benefit your Business without using it for Marketing

You don't need to use YouTube for marketing to promote your business. In fact there are many other ways you can use YouTube for business purposes that have nothing to do with marketing, but can accidentally serve as video marketing.

Here are some business tips for using YouTube for purposes other than marketing:

1. Knowledge Sharing: Use YouTube as a platform to share knowledge and expertise within your industry. Create tutorial videos, how-to guides, or educational content that showcases your skills and positions you as a thought leader in your field.

2. Internal Training and Onboarding: Utilize YouTube to create training videos for your employees or as part of the onboarding process for new hires. Videos can cover topics such as company policies, product training, software tutorials, and best practices.

3. Demonstrate Product or Service Features: Showcase the features and benefits of your products or services through video demonstrations. This can help potential customers understand how your offerings work and how they can benefit from them.

4. Customer Support and FAQs: Create a library of video content that addresses frequently asked questions (FAQs) and common customer issues. This can serve as a valuable resource for customers seeking self-help solutions and reduce the load on your customer support team.

5. Company Culture and Behind-the-Scenes: Give your audience a glimpse into your company culture and behind-the-scenes operations. Share videos that highlight employee stories, company events, office tours, or day-in-the-life videos to foster transparency and humanize your brand.

6. Case Studies and Success Stories: Share success stories and case studies of satisfied customers who have achieved positive results by using your products or services. These videos can build trust and credibility among potential customers.

7. Thought Leadership Interviews: Conduct interviews with industry experts, thought leaders, or influential personalities to gain insights and share valuable information with your audience. This can help position your business as a hub for industry knowledge and networking.

8. Recruitment and Employer Branding: Use YouTube to create recruitment videos that showcase your company's culture, work environment, and career opportunities. Highlight the benefits of working for your organization to attract top talent.

9. Product Reviews and Unboxing: Encourage customers or influencers to create product review or unboxing videos. This user-generated content can provide social proof and help potential customers make informed purchasing decisions.

10. Webinars and Live Streaming: Host webinars or live streams on YouTube to engage with your audience in real-time. This allows you to deliver presentations, conduct Q&A sessions, or provide training to a wider audience.

11. Industry Updates and News: Share industry news, updates, or commentary videos related to your field. By staying on top of the latest trends and developments, you position yourself as a reliable source of information for your audience.

12. Networking and Collaboration: Leverage YouTube to connect and collaborate with other businesses or content creators in your industry. Collaborative videos or joint projects can expand your reach, introduce you to new audiences, and foster valuable partnerships.

By utilizing YouTube beyond marketing, you can leverage the platform's vast reach and visual capabilities to enhance various aspects of your business. Whether it's knowledge sharing, employee training, customer support, or thought leadership, YouTube offers a versatile platform to engage, educate, and connect with your audience.

Thus you could use YouTube in a wide variety of ways that have nothing to do with marketing, but could indeed accidentally also serve to promote your business simply by being publicly accessible videos.