Well, it depends on the website and its popularity / domain authority.
Domain Authority
If we only measured by domain authority you should expect to be charging the following:
DA, Price Per Post (PPP)
90 - $200 USD per post.
80 - $150 USD per post.
70 - $120 USD per post.
60 - $100 USD per post.
50 - $80 USD per post.
40 - $60 USD per post.
30 - $40 USD per post.
20 - $30 USD per post.
10 - $20 USD per post.
0 - $15 USD per post.
Basically it all comes down to supply and demand, but also it is a matter of paying a minimum wage to a website that is just starting out and has a Domain Authority of 9 or less. A website might currently have a DA of 5 for example, but the makers of the website still expect to get paid for any advertising on their site.
Popularity
Domain Authority doesn't always equal popularity.
Eg. It is possible to have a website which is very popular, but has a low domain authority because not many websites are linking to it. It could be popular for other reasons.
As such popular websites will typically charge more for advertising because it is a seller's market.
Thus the numbers listed above which are based upon Domain Authority should be seen as a base price for a site with the corresponding Domain Authority. Popular websites could be charging a lot more depending upon the demand.
Rounding Up or Down
Chances are likely your website has an odd number for its DA. In this case we recommend rounding down, at least in the beginning. As your site becomes more popular and you get lots of advertisers then you can start rounding up if you start to feel you have too many people asking for advertising. (Yes, there is such a thing as too much advertising. It gets annoying eventually.
You will also discover your Domain Authority changes over time, especially if you are making an active effort to build links and increase your audience.
Why USD?
USD is basically industry standard for accepting payments in North America (and to a lesser extend the UK, Ireland, Australia and New Zealand). You are free to charge a different currency, but you should be checking the exchange rate regularly to make certain you are on par with the correct amount.
Cheapskates
There are always going to be people who are too cheap to pay full price. Unless you are actually desperate for money we don't recommend giving any discounts to these jerks. They can go elsewhere. Especially the cheapskates who want free advertising and don't want to pay anything. Don't waste your time on anyone expecting free advertising.
Gambling / Casinos
Gambling websites have a lot of money to throw around. Don't be afraid to charge a casino / online gambling website 50% more, double or even triple your normal asking price.
Guest Posts vs Custom Posts
Usually the person submitting the guest post is the person writing it. If they are asking you to write it then you need to add an extra fee for a custom written post. We recommend charging $10 to $15 for each 250 words.
Thus a 500 word custom post on a DA 30 website should cost $60 to $70 USD. If you value your time and/or your site is very popular then you might be charging significantly more than that.
Remember when writing a custom post that you are rounding down the price. You could write 700 words, but only charge the person for 500 words.
What to do about people who don't pay in a timely manner?
Remove the advertising. Depending on your blog interface or website you can just revert the guest post to a draft. Then send an email notifying them that you removed the advertising pending payment. Maybe it slipped their mind. Maybe they changed their mind.
Either way you should never be giving away free advertising. You are running a business, not a charity.
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