Not just for advertising your business, but also for life in general.
Never annoy or piss off a SEO expert.
Let us pretend for a moment that you are running your business, whatever it happens to be - for the sake of the sheer boring-ness of it, lets say you are an accountant.
And for whatever reason you get into a dispute with a SEO expert.
And the SEO expert knows:
- Your Name
- Where you live
- Your occupation
This happened to a recent potential client of mine. They pissed off a different SEO expert, who then proceeded to leave nasty comments all over the internet, post fake news stories about the person, making up all sorts of nasty stories about the person, and so forth.
And they didn't just post such things. They made links to those articles and comments, and SEO-ed them so that they would be boosted up in the search rankings. They used websites, social media, posted in directories, blogs, discussion forums - they honestly did a really good job of ruining his reputation. Respect.
The client then came looking for a different SEO expert in order to fix their now damaged reputation.
And I said:
"Honestly, it would be easier and cheaper for you to just legally change your name."
Well, they didn't like that idea.
So I quoted a price for what I felt would be required to write enough positive comments / articles to drown out / dilute all the bad ones, but honestly, it is not going to be cheap.
And the client didn't like that either. Too expensive. Can I do anything cheaper?
Nope. Not really.
Plus consider this.
What happens if the SEO expert who hates you simply goes back and does more damage? Again and again?
You could end up spending thousands of $$$ or even tens of thousands over many years trying to fix your reputation, and if the hater keeps posting more it will just be a constant battle that will never be won.
You could try to sue them in court, claiming defamation, but since the things are being posted online anonymously, you would never be able to prove who is saying the bad things about you, and it would never stop. Defamation is super hard to prove when the person posting it is anonymous.
So the best thing to do when it comes to Reputation Management is to never annoy someone who is internet savvy - and definitely don't piss anyone who is a SEO expert.
But if you do, we can help you. It won't be cheap. It will cost a lot and it may take years, but we can fix it for you.
Or alternatively, you could always legally change your name.
The client mentioned above is still mulling over what to do. They want to keep their name, but they are unwilling to pay the costs needed to fix this problem. If they do nothing their reputation will be permanently damaged.
Another option would be to move further away and switch careers. I imagine they don't like that option either.