Reputation Clean Up via SEO

Hello!

I'm interested in an article you wrote here: http://seoto.blogspot.ca/2013/05/badboyreportcom-sued-for-40m-because.html

The reason being I've recently found myself a victim of this site. 

Information was posted about me on CheaterVille.com. I contacted the person who the account belonged to - an ex - and asked her to remove the information. At the same time contacting cheaterville as well. In a matter of hours it was removed. So imagine my anger and frustration when I found the same information on badboyreport.kr.

I'm asking if you can give me more info about this lawsuit because I don't seem to find anything about this online and the person that made the original post is unable to remove what is on badboyreport, because it is in fact a scrapping site. As well, the bad boy site is not done and is still up and running. Imagine when I read in your article that it also owns slander911. smh. because I was looking to contact them as a way to remove my info.

A little frustrated as to my next move, litigation or what to be honest and any info you have would be much appreciated.

Really frustrated.
(Name Omitted due to Privacy Reasons)


OUR RESPONSE

Hello!

I first got interested in the Bad Boy Report case because it started happening soon after I had been contracted to do SEO for a man who wanted to clean up his online reputation. Someone had badmouthed him all over the internet and many of the top 10 search results for his name were bad. So our goal in cleaning up his reputation was to diminish the bad results and bring forward all the good charity work he has done in the past, thus improving his image online.

What I can tell you however is that Bad Boy Report used to be a .com website until they got sued in California. Their website was shut down and then they went overseas and set up the Korean website. The site (as you probably already know) makes money by tricking people into going to a phony "clean up your reputation" website where you pay $$$ to have posts removed, but then a year later they report the bad stuff and try to extort money from you a 2nd time. Their goal essentially is to keep ripping people off annually.

My client hired me to do the opposite, not get rid of the bad stuff, but to simply drown it in good stuff so that nobody would ever believe the phony stuff. Thus my goal was to make lots of high profile websites mentioning his name in a positive way. Since then we have pushed the Bad Boy Report page down to the 2nd page of Google results and page 1 results are all positive. So that campaign was a complete success. I can tell you that other people are probably making efforts to have the Korean version of the website removed, but even if they did get it removed the owners of Bad Boy Report would just move to Vietnam or some other country, as their illegal profits depends on keeping their website up and being a nuisance.

When I type in your name (name omitted for privacy reasons) I get photos of people with the same name, various linkedin profiles, facebook, 2 other websites and then Bad Boy Report comes up as #6. I presume this is either you or someone else with the same name?

(link not shown due to privacy reasons)

If you wanted a SEO campaign to bolster the good things you have done in the past (or are currently doing) let me know. I enjoyed working on that reputation project as it was a welcome change from my normal SEO campaigns for the real estate industry. I would totally do it again.

For me doing a Reputation Management job was quite enjoyable. Definitely a change of pace.

:)

PS. If you need help cleaning up your online reputation please contact designSEO.ca for Online Reputation Management Services in Toronto. 

6 Tips for Building a Great Resume

So you want to find the job of your dreams, a place where you can work, make money and love what you do.

Imagine trying to get your Dream Job with a resume that isn't designed very well, has lots of types/spelling/grammar mistakes, and doesn't show off your best qualities as a potential employee.

Tip #1. Always spellcheck everything on your resume. Double check it for accuracy.

Tip #2. If your Word Processor has Grammar Check, turn it on and start using it more often.

Tip #3. Ask a friend or colleague to edit your resume for you. They might have suggestions for ways to fix it that you would overlook.

Tip #4. Hire a professional resume writing company to edit your resume for you. There are companies out there who deal in essay writing services, research work, resumes, etc. If you can afford to hire a professional to help write your resume why not do so in order to ensure you get the best results?

Tip #5. So employers can snoop on you more easily include a link on your resume to your Facebook profile, your LinkedIn profile, your Twitter account, etc - and clean up your web presence so there is nothing on there that would discourage employers from hiring you. eg. Photos of you drunk, shirtless and passed out on the lawn should be deleted immediately. Employers these days always snoop on candidates Facebook pages these days so you might as well clean up your act and make yourself look presentable.

Tip #6. Avoid using ridiculous fonts on your resume. You want to look professional, not like an outlandish fop.

EXTRA TIP - Years ago there was a story in the newspapers about a man who used Google Adwords to make several ads for the top CEOs of companies he wanted to work for. He created ads for the names of the CEOs so that when they Googled their own names (as people sometimes do for fun) they would see the ad for themselves above the results, and if they clicked on it the ad took the CEO to a website designed specifically for the CEO in an attempt to woo the CEO into hiring the individual. They saw an intro paragraph explaining the webpage, why the man wanted to work for the CEO's company, the man's resume, etc. And it worked. Within a few months he was hired by one of the companies because the CEO saw the ad, felt it was ingenious and decided to hire the employee.

So the tip here is to think outside the box when it comes to landing your dream job.

Marketing Yourself and Your Business

Let us pretend you are running your own small business. How do you market yourself online and offline?

Online

#1. Learn how to do SEO and/or hire someone to do SEO for you. eg. designSEO.ca is a Toronto based company that does both website design and SEO.

#2. Have your website designed by a professional so it looks chic and very well made. A stylishly designed website brings in more customers.

#3. Include AddThis codes on every page of your website so people can share the website with friends/etc via Facebook, Twitter, Blogs, etc.

#4. Don't bother making a Twitter or Facebook account for your company. They're mostly a waste of time unless you plan on offering online coupons via FB/TW.

#5. The only way you will see a bump in sales from Facebook or Twitter is if you produce quality content on your website, and AddThis will make the difference by having other people promoting your content virally. Trying to artificially create a viral campaign via your own Facebook or Twitter account doesn't work, so don't waste your time. Your time is best spent writing quality/unique content.

#6. Research which keywords bring in the most customers and what neighbourhoods in Toronto your customers live in. Create AdWords campaigns using as little money as possible (bid very low) in an effort to experiment and see which keywords bring in more customers.

Offline

#1. Advertise in appropriate newspapers/magazines that market to your desired audience. Limit your advertising dollars to the target audience in order to maximize your Return On Investment (ROI).

#2. Get business cards and stationary printed up. Pass some of them out to colleagues and friends.

#3. Network and find new colleagues, people in similar businesses, people who are both competitors and non-competitors in similar fields.

#4. Don't be afraid to shamelessly self promote in a funny manner. Heck, record yourself doing so and post it on YouTube so you can reach a larger audience.

#5. Word of mouth marketing works great, but to do so people need to know your name and your name needs to be easy to remember. Introduce yourself, say your name, use a name that is easy to remember, mention your company's name and say it in a manner so that it sounds like a jingle. Jingles are easier to remember.

#6. Go outside and socialize. Go to meetups, go to networking events, go to events related to your business, meet new people, learn how to do a proper handshake (firm but not squeezing and don't hold it too long), be polite, follow etiquette, and you will do fine.

#7. Sponsor events (this can also get you extra links to your business online too) and make sure the organization being sponsored knows who the sponsor is. For best ROI focus on sponsoring events related to your business. Red Bull doesn't sponsor the Toronto Poetry Club because it doesn't make sense for them to do so.